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Two settings tabs shape how your store looks and reads. Settings > General holds your store’s basics, and Settings > Store builds the public page customers visit at your store address.

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Store basics (General)

Open Settings > General to set:
  • Store logo: your store’s mark, shown in the sidebar, top bar, emails, and your public store page.
  • Business details: your country, business type, and legal details, used for payments and invoices.
  • Store contact details: your store name, email, and phone number.
  • Store address: your company name and postal address.
  • Store currency: the default currency used when displaying values across the store.
  • Order ID format: the prefix for orders you create manually with Create Order.
Changes here apply to the whole store. At the bottom of the tab, Manage store is where the owner can transfer ownership or delete the store.

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Your public store page

Settings > Store configures the page buyers see at your store address. Work through it in the order the sections appear.
1

Check the address and publish state

The first card, Your store page, shows your store page’s web address under Page URL and whether it is live. The address comes from your store’s handle, which is set when you create your store and is edited in Settings > Domain. If your store has no handle yet, the card reads “Set a handle in Domains to get your store page URL.” Publish the page when you are ready for customers to reach it. A short checklist tells you what still needs completing before you can go live.
2

Add your store details

Write a tagline shown under your store name and a description telling customers what you sell and how delivery works.
3

Add contact information

Fill in how customers reach you: a support email, phone, business hours, website, and support page. The support email counts toward the publish checklist.
4

Add social links

Add any social networks you want in the footer. Only the ones you fill in appear.
5

Add your policies

Add your refund policy, terms, and privacy links. A refund policy and terms are required before your page can go live.
Your store page is served from your store address by default. To change the handle, or to serve the page from your own domain instead, select Change address or connect a domain under the page URL. See Connect a custom domain.
If the publish switch is not available yet, check the readiness checklist beside it. It names what is still missing, such as your store identity or a required policy.

Connect a custom domain

Serve your store from an address you own.

Email and SMTP

Send store emails from your own domain.